In Japanese, Yōon represents the evolution of a sound, a harmonious fusion that transforms the word without breaking its essence.

About us

YOON is a 100% Made in Italy menswear brand that blends tailoring tradition with innovation. Each creation is a balance between classic elegance and distinctive design, where fine materials and a constantly evolving vision define the brand’s identity. YOON reinterprets men’s elegance with a sophisticated, modern, and authentic style, always maintaining the quality and craftsmanship that characterize Italian tradition.

1968

The beginning of a venture that blends tailoring and innovation

In 1968, the Mancini family launched an entrepreneurial project rooted in sartorial savoir-faire and production excellence, creating a business specialized in high-quality manufacturing within the fashion industry.

2000

Over 30 years of craftsmanship with a global outlook

After over 30 years in business, the Mancini family strengthens its international presence by blending sartorial tradition with innovation, achieving steady growth in Europe and emerging markets.

2010

The acquisition of YOON

On May 25, 2010, the Mancini family acquired the YOON brand, redefining men's style with a casual-chic and sartorial approach. Fine yarns and Made in Italy craftsmanship solidify the brand’s identity in the premium segment.

2020

YOON, global growth

YOON has built a solid and international distribution network, featuring top Italian retailers, international partners, luxury department stores, and specialized e-commerce platforms.

Today

YOON between boutiques and digital platforms

In the coming years, YOON will expand its network of selected retailers in Italy and abroad, focusing on distinctive collections and a strong brand identity. At the same time, it will strengthen its e-commerce through an advanced digital platform to offer a direct and personalized experience.

Tradition and prestige

The YOON brand is produced and distributed by LOM Fashion s.r.l., based in Monteprandone (AP), Italy.
With over twenty-five years of presence in both the national and international markets, YOON collections have become a staple at some of the most important international fashion events, including Pitti Immagine Uomo in Florence and The Supreme in Munich.